This year we worked with the teams at Clemenger BBDO and Myer to craft an embroidered campaign for Mothers day. The campaign celebrates all mothers for being unique and special and features 27 hand embroidered names. We also created an alphabet which has been used across the campaign in print and online. Seeing our work on TV and in signage all over Myer has been a amazing and we've been doubly thrilled that we were able to star our Mum's name in the artwork.
The project started with inked lettering that we then matched with persimmon and rose hued threads.
The team at Flutter then took our embroideries and created an amazing animation for the TVC.
Images 1, 5, 9 courtesy of Myer