We worked with co-director Mel Pragassen, The Monkeys agency and In the Thicket and to create a series of videos to celebrate the launch of the University of Sydney's new Charles Perkins Centre. The centre fosters collaborations between experts from diverse fields. Through these innovative collaborations and progressive research they hope to discover solutions to problems such as diabetes and obesity.
The campaign tells the story of three Unexpected Collaborations using a blend of stop-motion animation, live action, sculpture and model-making.
We directed the stories for Sweetfighter (diabetes experts working with gaming programmers) and Robocrop (farmers learning from robotics experts) with Mel Pragassen directing Universal Similarities (biologists working with astrophysicists).
The stories were interesting and we wanted to bring them to life using unexpected visuals that wouldn't ordinarily be associated with a University. We had great scripts from The Monkeys to work off with direction to be a little abstract and quirky. We're always down for that! Alongside directing the videos we also got our hands dirty and built the props. We learnt how to cook up fake ice-cream, make flowers and plants glow in the dark and play with jelly moulds.
You can view some of the process on our blog (coming soon). Full credits are on the vimeo video pages.
Client: University of Sydney / Charles Perkins Centre
Agency: The Monkeys
Produced by: In the Thicket