Hong Kong Airport
We were approached by the Hong Kong offices of HAVAS Worldwide (formerly EURO RSCG) to embroider the word DELICIOUS for Hong Kong Airport in 6 different languages all spelled out using food from the various regions. We collaborated with the team at HAVAS who designed the letterforms for the alphabets which we then translated into hand embroidered graphics. Utilising several stitch styles we tried to simulate the different texture of the various tasty foods.
Client: Hong Kong Airport
Agency: HAVAS Worldwide
Art Director: L Fok & Suki Leung
Additional embroidery for the purple text: Thouraya Battye